Small business owners ask us the same handful of things about search and LinkedIn. Here are the answers, short and straight.
What does "SEO and LinkedIn" actually mean? It can mean three different jobs: being found inside LinkedIn's search, getting your LinkedIn pages to show up on Google, and using LinkedIn to send people to your own site. Knowing which one you want saves a lot of wasted effort. The full breakdown is in this beginner's guide to SEO and LinkedIn.
Will being on LinkedIn improve my website's search results? Sometimes, but not always in the way people expect. It helps in a few specific ways, and some popular beliefs are overstated. This explainer on whether LinkedIn helps SEO sorts out what is real.
What words should I put on my profile? Think about what a customer would type when looking for someone like you. Job titles, skills, tools and industry phrases all count. For ideas on choosing and placing them, see these keywords to use on LinkedIn.
Do my posts matter too? Yes, especially when you share a new article. A few small habits help people and search engines understand what you posted:
- Use the exact phrase people search for in your opening lines
- Add a few relevant hashtags, not a crowd of them
- Check that the page gets indexed and keep an eye on visits
The details are covered in this walkthrough on optimizing LinkedIn posts for search.
Where should I start? Pick one of the three jobs, make a few small changes, and give it time. Nobody can promise a particular ranking, so focus on being clear and useful to the person searching.
